Case Study | TruBeauty Concepts
TruBeauty Concepts is a family-owned and operated professional beauty distribution company, offering access to over 8,000 products to beauty professionals in the Northeast. As one of the largest and fastest growing distributors in the market, TruBeauty services salons and spas in New York, New Hampshire, New Jersey, Pennsylvania, Delaware, Connecticut, Maryland, Maine, Vermont, Virginia, West Virginia, Massachusetts, Rhode Island, and Washington D.C. areas with the finest brands and equipment in the beauty industry.
In 2015, with the launch of their new e-commerce website (www.trubeautyconcepts.com) quickly followed by the implementation of Sage 100, many of their online ordering processes were still heavily manual. “Even with Sage, there were lots of keystrokes to process our online orders. We have over 8,000 SKUs in our warehouse, so you can imagine for one customer service representative to memorize all of them was impossible. We needed a fully automated way to allow our customers to order, offer special pricing to different customer types, and significantly reduce the time it took to process orders,” explains Allegra Novotny, Chief Financial Officer for TruBeauty Concepts.However, with the specialized nature of their products and the customers they serve in the beauty industry, TruBeauty needed a strong Sage 100 eCommerce integration solution that would enable the complex B2B pricing levels to be reflected on their online storefront.
“Web-Stor gives us a fast and efficient way for our orders to flow right through, so that we just print out an order and don’t have to type in anything. Our customer service reps just quickly glance the order over – instead of spending time inputting it into our system.”
Unlike standard e-commerce sites leveraging Shopify or WooCommerce platforms, TruBeauty’s was a proprietary website designed specifically for beauty distributors. As such, TruBeauty required a solution that would enable full automation and could seamlessly integrate with their unique online ordering store.
TruBeauty partnered with Kissinger to plan out, design, and implement a Web-Stor integration with their existing Sage 100 system. With Web-Stor, TruBeauty was able to offer differentiated pricing based on customer segment and completely remove any manual touch points needed to process orders.
“Web-Stor gives us a fast and efficient way for our orders to flow right through, so that we just print out an order and don’t have to type in anything. Our customer service reps just quickly glance the order over – instead of spending time inputting it into our system,” shares Allegra.
TruBeauty’s Web-Stor has eliminated pricing errors and order processing delays associated with manual order data entry.
“We have so many nuances with our pricing – from having a set retail price versus a set salon price – when things are not automated, it makes it easy to make a mistake with an order. Working with Kissinger we were able to get everything tailored to our needs. They took the time to understand our business and really made sure it was custom fit to improve our efficiency. Even now, 8+ years later, Kissinger is still an integral part in making sure our online ordering system is as fast and accurate as possible,” shares Allegra.
For almost a decade, their Web-Stor integration and automation has positioned TruBeauty to continue to scale their sales without having to hire new customer service staff.
“75% of our sales come through our website, so with Web-Stor we’ve been able to reduce the time it takes to process an order from 5-7 minutes to under a minute. We’ve easily been able to save tens of thousands of dollars each year by not needing to hire more customer service staff just to process orders,” says Allegra.
“We have so many nuances with our pricing – from having a set retail price versus a set salon price – when things are not automated, it makes it easy to make a mistake with an order. Working with Kissinger we were able to get everything tailored to our needs. They took the time to understand our business and really made sure it was custom fit to improve our efficiency.”
Would your company (and your customers) benefit from fully automated e-commerce with real-time order processing?
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Discover how businesses across various industries have overcome challenges, optimized operations, and achieved long-term success with our ERP and Integration solutions:
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Learn how TruBeauty Concepts has achieved automated eCommerce order workflow and nuanced pricing integration, creating significant on-going savings.
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